[VIDEO] Topic Tuesday: You need to change the way you think!

Suddenly, the new tax on pollutants in China, their ban on solvent based coatings for containers, and the city of Shanghais ban on solvent based coatings for exterior walls and wood ware has changed things. Do you want to know more on how to adapt in rapid market changes like these? In this topic Tuesday we are discussing this and showing you a couple of concrete examples to get your ideas start running. Don´t miss out on this weeks interesting discussion on saving business with the necessary level of innovation.

Otto Soidinsalo, Technical Application Manager at the Cellulose Fibrils unit in Borregaard, joins Marketing Manager Mats Hjørnevik in this weeks discussion.